Managed Service Practice

Managed Service Practice

The MSP side of the table. How managed services are defined, priced, delivered and kept healthy, from service descriptions and tiers to the legacy services nobody is feeding. Customer first, service second, technology last.

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Five Signs Your Service Offer Needs a Refresh
Managed Service Practice

Five Signs Your Service Offer Needs a Refresh

In the last post I made the case for why legacy service refresh matters more than most MSPs give it credit for. Now let's get practical. Here are five signs that a service offer needs attention — and what to do about each one. 1. It lacks differentiation Strip away your logo and your brand colours. Does your service description look exactly like everyone else's? Generic high-level terminology. Vague value propositions. Nothing that tells the customer why this service, from you, is the one wo
Don't Neglect "Legacy" Services
Managed Service Practice

Don't Neglect "Legacy" Services

There's a lot of noise right now about what's next. AI-powered this. Autonomous that. New service categories appearing every quarter. Every vendor event you walk into has a "transformation" theme and a slide deck full of things that don't exist yet at scale. And look — some of that's worth paying attention to. New services keep you relevant. They open new conversations. They stop you from standing still. But here's what I see happening while everyone's looking forward. The existing services